Why Mahalia Jackson
A
positive imaging campaign
Chatham
neighborhood
Chicago,
IL
Recently
a small group of us got together and decided that one of the Chatham community
needs is a branding campaign. Internally, we wanted to reach out to our
community and changed how we looked at ourselves; externally, we had to understand
how we can present Chatham better to the rest of the city and country.
The
first goal of our campaign is to project positive role models to the community
and especially the younger generation. In many cases, this generation
needs role models to guide them in the right direction. They need examples and
interaction.
The
second goal of the campaign is to project positive images to the rest of the
city of successful African Americans. Chatham, these days, is judged
by its weaker links and not by its sons and daughters that have launched into
successful carriers locally, nationally and internationally.
We
decided to begin by commissioning a large portrait dedicated to the late, great
gospel singer, Mahalia Jackson. It was mounted on the south west side of the
8044
S. Ingleside building. Ms. Jackson received six Grammy Awards including a
Lifetime Achievement Award for her recordings. She lived in
the Chatham community for a period of time and her ties to the
neighborhood are still a point of pride for many residents. Mahalia
Jackson's life is an inspiring one which you can read about on
her Wikipedia page. You can follow some of our links at the bottom to
hear her music.
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